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Website: joinhandshake.com
Employees: 800
Headquarters: San Francisco, CA
Founded: 2013
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Handshake is the #1 way college students find jobs. Join today to explore career options, find jobs and internships for students, and connect with employers hiring at your school.
Insights from the Handshake undefined Team
Video: PMM Interviews with Hopin's Head of Product Marketing, Sharadhi Patel
“How you do anything is how you do everything.” As Sharadhi spearheads hiring for her PMM team at Hopin, this has been the guiding principle in her evaluation of candidates. Whether it’s how you communicate with stakeholders, design your sales deck, or deliver a story, the true indication of your......more
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
There’s probably a thousand different combinations of answers to this question, depending on who you ask. I’ve seen incredibly successful PMMs come from all sorts of backgrounds - everything from engineering, to education, to real-estate backgrounds, and everything in between. However, I think th......Read More
1007 Views
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization. For example: buyer personas of course help sales sell your product, but they also help your engineering team figure out who th......Read More
1638 Views
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
Absolutely! While there are probably several key metrics to what makes a successful Product Marketing team, there are so many different paths to getting there based on a number of factors that are oftentimes not in our control. This, combined with the fact that Product Marketing is still very muc......Read More
1082 Views
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
An A+ product launch example to me includes the following characteristics or elements: What stage of the product launch the candidate was involved in. 1. Clear delineation between the PMM and PM’s responsibilities for the product launch and where there was overlap. 2. Examples of cross functio......Read More
4976 Views
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the job they’re being hired for, but generally speaking pitch decks, sales one-pagers, competitive battlecards, messaging docs, launc......Read More
11202 Views
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
Product Marketing has so many different specialties that it’s almost impossible to be a master of all of them. My advice is to pick a product marketing swimlane and develop a strategy or project that you can completely own and run with. This way, you become the go-to person at the company for mes......Read More
787 Views
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
As mentioned before, product marketing is one of the most cross-functional roles of any in most companies. And as such, you’ll be getting requests for projects and deliverables from every angle. The first thing I try to understand is: what responsibilities fall under me vs. another team (ie: is t......Read More
4771 Views
Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 2
One of the best pieces of advice I got before joining Hopin, was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course, that's easier said than done :) When joining any startup as the first product marketer, you'll be g......Read More
30207 Views