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Intercom
About
Intercom, Inc. is a software company that specializes in business messaging, providing businesses with a way to chat with their customers.
Insights from the Intercom undefined Team
Jasmine Jaume
Intercom Director, Product Marketing
Intercom’s Director of Product Marketing - Support and Platform, Jasmine Jaume on Stakeholder Management + Establishing Product Marketing
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In this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine wa......more
Jasmine Jaume
Intercom Director, Product Marketing • October 26
My experience was actually the other way round - I went from a company where I was the first PMM and helped establish the PMM team, to a company where there was already an established PMM team (and PMM already had 'a seat at the table'). Some of the learnings from that experience: * It's much e......Read More
1018 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: * Sales & CSM: I'm bundling these two together, as the type of work we do with each is similar at a high level. We work closely with sales leaders and the sales enab......Read More
1501 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
Many of us in PMM came from a different discipline, so know that it's very common and very doable! I myself came from an editorial background (I studied journalism and worked for an online magazine), then moved into an analytics/reporting role, then into community management, and then into PMM! ......Read More
1042 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be, whether you're an IC or a manager), but here's some things to think about: 30 days - this first month is all about getting the l......Read More
12911 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with product we have always largely mapped PMMs to specific solutions or product areas. Our current team structure roughly mirrors that o......Read More
12429 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
I'll caveat my answer here by saying that I haven't worked in PMM in a really large (1000s of employees) company - my experience has been mainly within startups and mid-sized companies. When I joined Intercom, we were about 150 people and now we're nearly 800. Here's what I've seen change for PMM......Read More
795 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
This is a classic challenge for PMM teams and the unhelpful answer is it will somewhat depend on how your company is set up. However, ultimately it comes down to demonstrating the value you can bring and building credibility with stakeholders so that PMM get a 'seat at the table'. Some tips tha......Read More
981 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
It is classically difficult to directly measure PMM work, given our work is so cross-functional and many goals will be co-owned with other teams. It also depends on the focus of your team and each PMM - for example, we measure the effectiveness of our Enablement group differently to that of a gro......Read More
976 Views
Jasmine Jaume
Intercom Director, Product Marketing • October 26
I don't have a set framework as such, but this is the approach I'd take: * Meet with stakeholders across the business to understand what's working, where the gaps are that PMM might be able to fill, and ask what they think is the highest priority. Ask lots of questions to understand what ......Read More
2505 Views