Back to Your Feed
Iterable

Iterable

Iterable Overview
Website: iterable.com
Employees: 420
Headquarters: San Francisco, CA
Founded: 2013
About
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering ...

Insights from the Iterable undefined Team

Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 22
Ah the cross-functional socialization challenge! I've answered this in another section but adding my two cents here again just given how critical this is for value casting. * Socialize: Schedule time (e.g. quarterly cadence) for “Lunch and learn” sessions that anyone across the org can join ......Read More
1220 Views
Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 22
My bias is towards conducting in-house research first to establish the foundations and get crisp on the business subjective, research questions, target personas … what we need to learn, who are we targeting, and why. I’ve found that you can get a reasonable distance with a structured approach to ......Read More
1157 Views
Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 22
There are a gazillion tools (free ones if you’re budget-constrained) out there. The choice of tool is a function of what you’re looking to accomplish. But nothing beats sitting with the customer and listening to them. Some of the tools and platforms I keep going back to: * User Testing, Loop 11......Read More
2006 Views
Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 22
Love this question and I’m often surprised by how underutilized customer research is within companies. The issue is that research takes time which explains why a lot of companies shy away from it. But the right intel can accelerate your business multiple orders of magnitude by informing - priorit......Read More
1914 Views