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Product Marketing
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Insights from the LinkedIn undefined Team

Kylee Lessard
Kylee Lessard
LinkedIn Senior Product Marketing ManagerFebruary 28
I'd sum up my process as: JTBD > target audience > buyer journey > market, competitive, VoC > insight > internal positioning > external messaging > GTM strategy  Expanding on the above, here's how I've approached building out messaging for an entirely new product line & audience:  1. Start b......Read More
424 Views
Brendan Flannery
Brendan Flannery
LinkedIn Senior Product Marketing ManagerMay 25
As someone who made the transition from CPG/Retail into Tech without an MBA (I was still pursuing mine at the time), here’s a couple other thoughts on “making the jump”:  1) Don’t try to fit a square peg (you) in a round hole (the opportunity) - When I made the transition from CPG/Retail into ......Read More
437 Views
Ashley Guerra
Ashley Guerra
LinkedIn Outbound Product Marketing Manager - LinkedIn Talent Solutions
Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLink
Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLink
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It’s always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we’re chatting with Ashley, a newcomer to the PMM craft who was recently nominated for the PMM Newcomer of the Year award! Tune in to hear her journey and how she’s leaned into her past ex......more
Kelly Farrell
Kelly Farrell
LinkedIn Product Marketing Manager
Getting Started in PMM with LinkedIn's Associate Product Marketing Manager, Kelly Farrell
Getting Started in PMM with LinkedIn's Associate Product Marketing Manager, Kelly Farrell
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Kaitlin Yount
Kaitlin Yount
LinkedIn Senior Director of Product Marketing, TrustAugust 26
Build a RAPID (or choose your decision making framework of preference). Ideally, this isn’t such a problem in your organization that you need a RAPID for everything. But don’t waste time trying to backchannel this and figure out whose opinion really matters - be transparent and ask your manager o......Read More
1314 Views
Kaitlin Yount
Kaitlin Yount
LinkedIn Senior Director of Product Marketing, TrustAugust 26
I’ve been in consumer businesses during my career as a Product Marketing so I can only speak to working with Product. I’ve had a lot of great experiences with Product partners. First and foremost, when starting a new business relationship I find ways to add value before I start offering criticis......Read More
1907 Views
Kaitlin Yount
Kaitlin Yount
LinkedIn Senior Director of Product Marketing, TrustAugust 26
On the Consumer side (where I sit) we have Brand Marketers and Product Marketers. Product Marketers need to deeply understand the value prop, positioning and user needs of the product. A big part of the PMM role is Inbound - leveraging research and insights to influence product strategy. When a P......Read More
4648 Views
Kaitlin Yount
Kaitlin Yount
LinkedIn Senior Director of Product Marketing, TrustAugust 26
First of all, I’m super transparent about the genesis of my idea. In my experience you’ll lose credibility quickly if you aren’t upfront about the fact that you don’t have a ton of data to support an idea you’re passionate about. Hopefully, you do have at least some good reason for your instinct.......Read More
5126 Views