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Microsoft

Microsoft

Microsoft Overview
Website: microsoft.com
Employees: 182270
Headquarters: Redmond, WA
Founded: 1975

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Top Team Awards2022
Product Marketing
About
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United S...

Insights from the Microsoft undefined Team

Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
Your network, your manager’s network, your company’s leaders, other companies’ leaders that you admire, etc. The worst thing that could happen is that they say “sorry, I am too busy right now” so if they are busy, ask if they have anyone they would recommend. I also attend a lot of events and if ......Read More
664 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
All of my roles have been satisfying for different reasons. I have found that I get most excited when I: 1. Learn new skills and enjoy doing the “grunt” work 2. Have a solid set of team members that I connect with 3. Am in an org where PMM is valued and influential There will always be ups ......Read More
788 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
All size companies have their own set of challenges. From what I’ve heard from colleagues and friends, Series A companies may be more challenging for PMMs because of where they are in their product-market fit journey, how they regard Marketing/PMM, and what their urgent needs are. PMMs get quite ......Read More
506 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
My junior PMMs have so much energy and enthusiasm but sometimes they miss the bigger picture. Thus, I would recommend honing in on: * Clear and concise communication * Strategic thinking and GTM planning * Being thorough - what impact does X have on Y I’ve noticed that junior PMMs usually ge......Read More
647 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
I am an extrovert so I will share my observations. I have managed introverts on my team and they were excellent PMMs. They were super methodical, analytical and thorough. I truly valued what they brought to the team dynamic. Part of being a great manager is being able to assess people’s streng......Read More
542 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
Like any good first meeting, ask yourself some discovery questions: 1. What do I enjoy doing the most at work? 2. Why do I want to get into product marketing? 3. What products do I think are marketed well? Why? 4. What products can be marketed better? How would I market it differently? 5. D......Read More
1378 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
You move on. If you haven’t found success or there isn’t a concrete plan to change things it sounds like you have outgrown the role/team/company. It could be for a variety of reasons, some of which are outside of your manager’s control. There may also be a disconnect between your vision of the......Read More
649 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
I have a lot of meetings (sometimes triple booked) where a lot of context switching occurs every 30 min or so. I don’t say this to scare you off but to caution you that PMMs are one of the most interdisciplinary roles you can have and are the intersection between Product, Marketing, Sales and Cus......Read More
662 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
The people. I choose roles based on who I will learn from, collaborate with, and interact with. The people at the C-Suite/executive level and the people on your immediate team have a lot of impact on what you want to achieve and how you go about your role. Then the people outside of your team in......Read More
632 Views
Alina Fu
Alina Fu
Microsoft Director, Head of Marketing for Viva Insights, Glint, Pulse, and GoalsJanuary 25
I get this question a lot and I think it’s dependent on the hiring manager and the need at the time (stage of the company, maturity of the market, product-market fit, how ARR/NDR is doing, etc) I personally hire candidates that have completely different backgrounds and strengths from each othe......Read More
602 Views