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Website: ouster.com
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Lidar sensors for high-resolution, long range use in autonomous vehicles, robotics, mapping. Low-cost & reliable for any use case. Shipping today with 2 week guarantee.
Insights from the Ouster undefined Team
Video: Adventures in Messaging S02E05: With Derek Frome, Head of Marketing at Ouster
When it comes to category creation, success lies in intimately knowing your product and the market, and then getting creative with that knowledge. In this episode, Derek will get into detail about the category creation process he’s used in his past few roles, including his current company which j......more
Derek Frome
Ouster Vice President Marketing • September 6
I'm going to take a somewhat contrarian view on this and say that in order to really break through in a crowded market, it takes more than clever messaging (though that never hurts). You have to position your product correctly and you have to prove that you are better. Now would be the time to in......Read More
1439 Views
Derek Frome
Ouster Vice President Marketing • September 6
Painted door tests are your friend here (google it). You could create two or three landing pages with different message variants, each of which leads to a "request access" form. Depending on what your campaign is for, your message testing could be as simple as running it by product managers or ac......Read More
2015 Views
Derek Frome
Ouster Vice President Marketing • September 6
I'll take a more extreme position on this question. You're setting yourself up for failure by asking us how to "defend" your messaging. Instead, I'd ask you to listen to those people who you are used to "defending" your messaging from. It's not your messaging - give up that pride of ownership in ......Read More
1466 Views
Derek Frome
Ouster Vice President Marketing • September 6
To me, a solution is a prescriptive collection of products and features that solve a well-defined problem for your customer. A product is anything you could conceivably sell on its own, but a product can also be a collection of other products. A feature is a component piece of a product that adds......Read More
2042 Views
Derek Frome
Ouster Vice President Marketing • September 6
In my opinion, this is the wrong question to be asking. A much better objective would be to aim for a promotion, not a pay raise. Of course, promotions carry pay raises, but the point is that a promotion is more easily understood and communicated. It's easier to ask your boss "what do you think I......Read More
828 Views
Derek Frome
Ouster Vice President Marketing • September 6
Mike's answer is spot on. Since you've been laid off 5 times in 10 years though, I'll add one other thought. It's possible that you're focusing on outputs, not outcomes. PMM done right is much more focused on outcomes - well defined, measurable (as much as possible). It's the PMM lead's job to se......Read More
1209 Views
Derek Frome
Ouster Vice President Marketing • September 6
At a previous company, we started by maintaining a wiki page for competitive intel that was the "single point of truth" for the sales team. Mike is correct when he says that at an early stage, CI is everyone's job and the PMM's job to QB the effort. I would suggest that a solid level of competiti......Read More
739 Views
Derek Frome
Ouster Vice President Marketing • July 19
Big fan of Force Management for “traditional” SaaS companies with a business buyer.
429 Views
Derek Frome
Ouster Vice President Marketing • July 19
Honestly, pay them more. You can also look at getting them MBA interns for the summer, etc. Also, depending on how big your marketing team is, you can give them expanded scope outside of PMM, if that interests them. e.g. have them manage a couple copywriters who are contractors.
443 Views