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Product School

Product School Overview

Website: productschool.com

Employees: 1500

Headquarters: San Francisco, CA

Founded: 2014

About

Global leader in Product Management training. 1 million+ product community. Our instructors are top PMs working at Google, Facebook, Netflix, Uber & Airbnb.

Insights from the Product School undefined Team

How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?

Carlos González de Villaumbrosia

Product School CEO • April 2

The Product Manager's job is more than that, but you are right. We have to focus on consumer problems and solve them. However, we have a massive list of problems and bugs to fix and prioritize based on business growth, data results, and features that directly impact the goals. You can try to ask ......Read More

328 Views

Who do you typically obtain launch goals from within the organization, especially when matrixes. For example a GM of a business unit, the Product Manager for a Product and the Product Marketing Manager.

Carlos González de Villaumbrosia

Product School CEO • February 23

I will answer this based on my experience as a Product Manager. All of them define goals for launches. The Product Manager will set the product vision and define the goals to achieve that vision. With the vision goal in hand, the Product Marketer will use the product strategy to develop the go-to......Read More

285 Views

Do you have a product launch template that you use to drive product launches?

Carlos González de Villaumbrosia

Product School CEO • October 28

Hey! At Product School. we don't have a concrete template (yet) but we do follow a checklist to ensure that everything s iaccomplished prior to launch: Marketing Department * Ensure that user analysis is up-to-date and complete. * Know content strategy and channel distribution (includin......Read More

838 Views

Should product marketing report into Product management or Marketing?

Carlos González de Villaumbrosia

Product School CEO • July 15

A Product Marketing Manager’s position varies depending on the company. However, you will find yourself from time to time working very closely together with the PM and count yourselves as part of the team. So depending on the situation, company organization, and phase you are at it will be advisa......Read More

690 Views

How have you been able to successfully impact the product roadmap when you disagreed with a product leader and were able to persuade them?

Carlos González de Villaumbrosia

Product School CEO • July 15

As the CEO of Product School, I’ve seen how Product Marketers are responsible for more than they used to be in the past . Especially in terms of being aware of development timelines, constraints, and roadmapping. I’d say that a good PM should reach out to its product marketing team to answer s......Read More

407 Views

How do you help product management understand the value of product marketing (beyond just "helping us launch things")?

Carlos González de Villaumbrosia

Product School CEO • July 15

As the founder of Product School, I know that Product Marketing is difficult to define because it varies from company to company, and it can even vary between different products. However, it should be common knowledge that Product Marketing does much more than just “helping PMs launch things”. ......Read More

449 Views

What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?

Carlos González de Villaumbrosia

Product School CEO • July 15

This is a tricky question! I’d argue that there is more to the collaboration between Product Management and Product Marketing than the effectiveness of the Project Brief. However, you can read more about the relationship between PMMs and PMs here . As for what to include in the project (or Produ......Read More

437 Views

What are your best practices for building a cohesive partnership with Sales and Product Management?

Carlos González de Villaumbrosia

Product School CEO • July 15

Great question! Nifty actually did a guest post on the Product School’s blog about that. In a nutshell, they concluded that the interaction with the product and sales groups requires some collaboration, but that doesn’t mean it needs to be constant. An example of this would be to envision two ......Read More

408 Views

What technical skills do most successful growth marketers have?

Carlos González de Villaumbrosia

Product School CEO • July 1

I would say that most successful growth managers are adept with Data Analytics and Digital Marketing. Of course there is generally more to it than just two skills, but the combination of these skills has generally been the spearhead of creating sound decisions that are based on numbers and har......Read More

963 Views

What are the most common hurdles you encounter that prevent launches from achieving their goals and conversely are there challenges you prepare for that never really materialize?

Carlos González de Villaumbrosia

Product School CEO • June 17

Phenomenal questions and subsequent responses. To add to this, I would say that there are several major factors that prevent product launches from being successful: 1. Lack of communication across departments : this is often one of the most challenging problems you can face due to conflict......Read More

568 Views