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Qualia is the leading digital real estate closing platform. Qualia's cloud-based title, escrow, and closing software brings lenders, title & escrow companies, consumers, real estate agents, and all other transaction participants together into one secur...
Insights from the Qualia undefined Team
Charlene Wang
Qualia VP of Marketing • November 10
Most disagreements come from people having different sets of assumptions or information. I've found that if you lay out the reasons why you believe the product roadmap should be a particular way and make it easy to prove or disprove your hypotheses, it's easier to make better decisions. For examp......Read More
446 Views
Charlene Wang
Qualia VP of Marketing • November 10
The closer you are to the product launch, the more tactical the PMM has to be in influencing the roadmap. Products that are coming out in a quarter are close to being built (if not already built) and have very little room for adjustment. If Product Marketers are only being brought in at this stag......Read More
451 Views
Charlene Wang
Qualia VP of Marketing • November 10
The product team ultimately wants to be successful and launch products that will help the company achieve better outcomes. Most teams are happy to give you a seat at the table if you can bring valuable insights that they didn't previously have. Great Product Marketers often dive deep into the mar......Read More
732 Views
Charlene Wang
Qualia VP of Marketing • November 10
While monetization is a clear way to measure a product launch, it's not the only success metric. There are many other ways to measure a launch that are relevant to specific products or features. Broadly speaking, new products could also impact market awareness, pipeline creation, win rates, adopt......Read More
441 Views
Charlene Wang
Qualia VP of Marketing • November 10
A Product Marketer can influence the product roadmap by bringing valuable insights to the table and building a trusted relationship with the product team. In terms of insights, great Product Marketers are experts on the market, buying process, and psychology of the buyer. Product Marketers can co......Read More
490 Views
Charlene Wang
Qualia VP of Marketing • August 18
There are a few good ways to get relatively unbiased feedback from new customers. The first is to pull a list of recently onboarded customers – these are customers who are newer to your platform and won’t already be intimately familiar with your platform or solution. I’d attempt to reach out to t......Read More
532 Views
Charlene Wang
Qualia VP of Marketing • August 18
Across multiple product marketing organizations, I’ve used a combination of competitive intelligence tools, win/loss interview and analysis tools, tools to collect expert interviews, industry analysts, and industry news sources. To me, these are the key tools for market research for Product Marke......Read More
459 Views
Charlene Wang
Qualia VP of Marketing • August 18
Product Marketing plays a pivotal role in market research, bridging the gap between product development and the market's needs and desires. The specific role that PMM plays in market research will vary based on your organization and the different teams that are already in place. In general, here’......Read More
416 Views
Charlene Wang
Qualia VP of Marketing • August 18
Effectively communicating market research findings across the organization is critical to the success of any Product Marketing team. Here are some tips to do this well: * Understand the needs of your audience: Begin by understanding which insights are vital to each team or individual and why......Read More
418 Views
Charlene Wang
Qualia VP of Marketing • August 18
To gain buy-in for a Voice of the Customer (VOC) program, you need to first convince stakeholders of the value of the program. I like to start with a simple proof of concept, which could be as straightforward as conducting a handful of customer interviews to get feedback on areas like NPS or prod......Read More
431 Views