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Salesforce

Salesforce Overview
Employees: 74000
Headquarters: San Francisco, CA
Founded: 1999

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Top Team Awards2022
Product Marketing
About
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.

Insights from the Salesforce undefined Team

Jodi Innerfield
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging ProductsMarch 20
There's two big challenges when implementing KPIs for PMM: * Attribution * Reporting You need to be able to properly attribute KPIs to the work a PMM does. Unlike sales where it's pretty clear that AE Alvin closed Deal Delta, marketing efforts can be a little more nuanced to attribute to a......Read More
2133 Views
Jodi Innerfield
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging ProductsMarch 20
There are short term and long term metrics you can look at to gauge launch success. Here are a few! Short-Term Launch Success Metrics: * PR & AR: Press/media mentions, media interviews, Analysts briefed, analyst report inclusion * Social: Social engagement, click-throughs, shares * We......Read More
2109 Views
Jodi Innerfield
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging ProductsMarch 20
You have to start somewhere! What do you know about this market that may help you identify the right targets? What do you know about your existing markets that might help you set a target? Is it possible to set a goal based on existing knowledge of a different market or product--5% increase in CT......Read More
2078 Views
Jodi Innerfield
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging ProductsMarch 20
KPIs are super important to me as a PMM, as it helps me get a sense of what's working/not working. "Key Performance Indicators" truly are indications of what's performing--and what's not performing. Some of the metrics I like to look at are: * Web traffic, trial starts, trial conversions, CTRs......Read More
2071 Views
Jodi Innerfield
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging ProductsMarch 20
What KPIs you bring to the CMO or CFO to prove the value of PMM depends upon which metrics you can directly attribute to PMM in your organization. Some organizations have attribution models that let them directly attribute pipeline and revenue to marketing-driven activities. Here are some quantit......Read More
2107 Views
Jodi Innerfield
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging ProductsMarch 20
Product launch KPIs should span the funnel so you can identify what's working and what's not. You also want to understand the customer, media, and sales team's interest in your product. Tracking a variety of KPIs will help you do that; Awareness: * Media interviews, Press mentions, clickthro......Read More
2077 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
The easiest way to break into product marketing is within your current company. Don't try to break into product marketing at a new company — it will be an uphill battle. You have a few pros trying to break into PMM at the current company: You already know the product, target market, and the busin......Read More
1948 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
Setting up a Product Marketing function for the first time in an organization requires careful planning and strategic execution. Here's a general outline of a 30-60-90 day plan to help you establish a Product Marketing function effectively: FIRST 30 DAYS: UNDERSTANDING AND PLANNING 1. Underst......Read More
1959 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
When you are new to a PMM role, take the time to understand the product, business, people, and customers. For the first 30 days just take the time to do a listening tour from your key stakeholders to your customers. Be diligent about it and this will be the biggest foundation of your role. Gather......Read More
1964 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. There are a few different ways: * Slack, obviously! We have a channel for everything, so once we wrap up a project/launch/......Read More
1967 Views