Back to Your Feed
Samsara

Samsara

Samsara Overview
Website: samsara.com
Employees: 1500
Headquarters: San Francisco, CA
Founded: 2015
About
Pioneering the Connected Operations Cloud to increase the efficiency, safety & sustainability of the operations that power the global economy.

Insights from the Samsara undefined Team

Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingJune 30
Why do you want to communicate updates and activities? If the goal is to communicate just the work the team has been doing, then I don't think that you should be communicating this to a large audience. This may be a good weekly summary email to your manager (Also, why would your manager need i......Read More
749 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingJune 30
DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID It depends on the size of your team and the maturity of the company. Typically what I have seen is that -  * With 1-2 PMMs - it's "do it all" approach. These PMMs take on all responsibilities - Positioning, Messaging, Launches, Product GTM......Read More
989 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingJune 30
* You must have crafted regional value props. Discuss how you approached building those. The same framework can be scaled to craft global value props * You must have led a regional sales enablement program: This also scales well for global PMM teams. Your playbook will be similar just tha......Read More
496 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingJune 30
Refer to my answer for this other question here (link) For a team of 3, I can suggest some frameworks to use-  Do you have multiple products and can 3 people own 3 product GTMs?  Do you have a team where there are different strengths and are you able align people by functional expertise?......Read More
395 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingJune 30
Change Management: As you grow the team, you will have to restructure and assign new responsibilities to individuals. This can be tough when you are going from a do-it-all mindset to functional expertise. While making such a change, it could feel like you are taking away the responsibilities from......Read More
678 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingJune 30
Two things:  Build company narrative: If you are just starting the PMM function in the company, this would be one of the first things to focus on. Most likely the existing narrative was built out by the founding team but bringing expert perspective and start building out a differentiated narra......Read More
739 Views
Dana Foster Chery
Dana Foster Chery
Samsara Vice President, MarketingFebruary 8
Getting better at messaging can entail a few things and can depend on what exactly you want to improve (ie. having strong frameworks/structure, consistency in writing styles and tone, persuasion, etc.). However, what I always strive to get better at is storytelling. A few books that either direct......Read More
592 Views
Dana Foster Chery
Dana Foster Chery
Samsara Vice President, MarketingFebruary 8
What makes the best product pitch (deck, one pagers, videos, webpages, etc.) is that it is not a standalone asset. I've see lots of strong product pitch assets, however, if they exist in a vacuum/individually rather than as part of a larger journey or campaign then they can become forgettable pre......Read More
702 Views
Dana Foster Chery
Dana Foster Chery
Samsara Vice President, MarketingFebruary 8
The best analyst briefing decks that I've either seen or helped build are not filled with marketing messaging. They clearly layout what analysts typically care about, which could include the following: trends you've observed in market you operate in, the challenges your product(s) solves, overvie......Read More
4786 Views
Dana Foster Chery
Dana Foster Chery
Samsara Vice President, MarketingFebruary 8
Running focus groups (with a diverse collection of existing customers and another with prospects) has been one of the most useful methods that I've leveraged to test messaging. Presenting a few different narratives and messaging options directly to your target audiences, and listening to them sha......Read More
454 Views