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Snow Software

Snow Software

Snow Software Overview
Employees: 840
Headquarters: Solna
Founded: 1997
About
Snow Software delivers a next-generation IT management platform. We make it easier for you to manage and optimize your infrastructure spend and governance across on-premises, SaaS and hybrid cloud.

Insights from the Snow Software undefined Team

Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
Understanding your buyer persona, and their priorities will help you better understand your ideal customer profile. Your marketing team does not want to waste $ on generating leads that go no where, and your sales team wants leads they can easily convert. Are these complaints that exist at your o......Read More
331 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
This one is tough because it is a lot easier to speak to people you have a relationship with than total strangers! We speak to our customers a lot but they are biased with how we solve their problems. We can also rely on speaking with 'friendly' customers and avoid speaking to customers who are n......Read More
514 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
I'd first understand the personas you are targeting-what problems do they have, how do they like to consume materials and find answers to their problems. You can have multiple personas, but for your home page, I'd stick to just one clear message that describes what problem you solve for your targ......Read More
401 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
The good news is sales people notice when materials are out of date, and will let you know it is time for a refresh. :) Joking aside, here are some proactive tips on how to keep materials up to date. Market research: With Google alerts, you can capture trends, survey results and news for the t......Read More
1605 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
In my experience, the best way to communicate with sales people is to speak with them. They are so busy, and I find they don't read emails from PMMs, especially emails not directed to them personally.  In my opinion, the best way to share competitive materials is in a short team meeting, throu......Read More
473 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
The most common mistake I've seen in developing VoC programs is thinking too narrowly about the customers' voice. Often, VoC programs start with marketing or customer success with the goal of obtaining advocates for case studies, reviews and references. Advocates can be leveraged for so much more......Read More
725 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
Start first by understanding what problems your product or service solves and the personas who are willing to pay for the problem to be solved. Then look at the alternatives in the market for solving those problems (products, services and DIY/free offerings) and how your product or service differ......Read More
321 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
There are situations where multiple personas might make sense. If you are just getting started, I'd focus on your primary persona and get that right. Does your product solve problems that multiple personas have? If so, you could extend your messaging to that persona. But don't assume the same mes......Read More
510 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
In my experience, the main difference between UX and product marketing qualatative research is that UX teams are generally trying to understand user behavior for a specific product or feature where product marketers are trying to understand frustrations, motivations, problems, buying dynamics, et......Read More
321 Views
Jennifer Kuvlesky
Jennifer Kuvlesky
Snow Software Director of Product MarketingNovember 16
I've used VoC insights to improve marketing messages, campaign focus and customer experiences. Here are some examples. *  Customer onboarding: Analyzing support case trends and feedback from product reviews helped reveal where customers were getting stuck on thier journey. Using this info......Read More
434 Views