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Insights from the Sprout Social undefined Team
Carolina Leon
Sprout Social Manager, Product Marketing • April 9
It's best practice to create CABs with one specific business focus – and that focus could very much be to help inform your product strategy. The weight that member feedback carries depends on the makeup of your board. If you have diverse representation across all segments, use cases for your prod......Read More
748 Views
Peter Mertens
Sprout Social Director, Market Strategy • August 16
In addition to the ones that Jeffrey included, I'd add that I pretty much live in Salesforce. This gives me the most insight into who are our customers and prospects are, what industry they come from and what is important to them. It also helps me understand what kind of conversations our sales t......Read More
1209 Views
Peter Mertens
Sprout Social Director, Market Strategy • August 3
I'd echo what Stephen said at the end there. Often times, I'll find that we have created a fantastic piece of content, only to realize that nobody on sales has used it becuase they don't know where to find it or at what stage in the sales cycle it is appropriate to use. Therefore, I spend a lot t......Read More
643 Views