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Website: squareup.com
Employees: 8521
Headquarters: Melbourne, VIC
Founded: 2009

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Top Team AwardsWinter 2020
Product Marketing
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Insights from the Square undefined Team

Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 27
The best product marketers have the following traits in common: 1) They are type A. All of them. 2) They have a growth mindset. There is no finished product product marketer. This role requires constant learning to succeed day-to-day and only people who enjoy the treadmill of non-stop skill bui......Read More
7825 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 27
Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint. If it is a project, you should recognize this as an opportunity. If you want this role, and you should if you are applying, th......Read More
18170 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 27
One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More
17402 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 27
To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was an unlaunched product. 1) Describe what you were given. What was the new product/feature or existing messaging? 2) What was y......Read More
33453 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 27
I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the company. Many PMM roles, especially more junior ones, are specialized or weighted towards particular areas like sales enablement o......Read More
1900 Views
Amy Loh
Amy Loh
Square Head of Product Marketing, Square StaffApril 14
I've worked with many PMM teams at Square, and the best ones put the customer experience front and center. PMM teams are organized in different ways -- by product, channel, stage in funnel, or customer segment. This can lead to individual PMMs optimizing for their own KPIs, creating a disjointed ......Read More
1775 Views
Amy Loh
Amy Loh
Square Head of Product Marketing, Square StaffApril 14
One area that I generally push to understand is the ability to tie their work to business impact. I've interviewed many candidates who have led impressive product launches or been part of a big growth story. When they speak about their experience, I try to understand why they decided to go in a s......Read More
1759 Views
Amy Loh
Amy Loh
Square Head of Product Marketing, Square StaffApril 14
While leading a smaller team means you're often still in the weeds, it also means you're closer to the customer and metrics. That's a huge advantage to influencing the strategy! Here are a few suggestions: * Connect with leadership and understand when strategy discussions or milestones are t......Read More
1578 Views
Amy Loh
Amy Loh
Square Head of Product Marketing, Square StaffApril 14
I'm lucky that we have great partners in Sales who have developed processes for sales training and enablement. The main challenge is once you roll it out - how do you get them to retain the knowledge and utilize the content?  * Highlight how your product can help them achieve their targets - Sa......Read More
1697 Views
Amy Loh
Amy Loh
Square Head of Product Marketing, Square StaffApril 14
It's important to set KPIs that directly tie to the overall business or organization's goals. My organization has a P&L so we have a revenue target that we must hit with assumptions around growth and retention for each product. I expect every PMM to understand how we're tracking against that grow......Read More
1866 Views