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SurveyMonkey

SurveyMonkey

SurveyMonkey Overview
Employees: 1500
Headquarters: San Mateo, CA
Founded: 1999
About
Use SurveyMonkey to drive your business forward by using our free online survey tool to capture the voices and opinions of the people who matter most to you.

Insights from the SurveyMonkey undefined Team

Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions MarketingMarch 20
Messaging is a skill that takes time and effort to improve. And not everyone intuitively "gets it" when it comes to crafting great messaging. Here are 8 ways I'd recommend PMMs improve their messaging skills: 1. Talk to your customers: Get their lingo down. Talk to them in the same way ......Read More
663 Views
Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions MarketingMarch 20
My top tip for being successful in Product Marketing is getting close to the customer. Ways to get close to the customer: * Do your own customer interviews * Get your hands on as much customer research as possible (product research, user research, win/loss, NPS surveys, brand health res......Read More
651 Views
Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions MarketingMarch 20
When I think about scaling content creation (this could be sales decks, collateral, long-form content, etc), my best tactical suggestion is to create a self-service template. Here's an example: Several years ago, we had a process at SurveyMonkey for creating sales one-pagers that involved PMM ......Read More
609 Views
Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions MarketingMarch 20
I really like the term you used here: "data-informed". At SurveyMonkey, we strive to use the best data we have available to inform our decisions. But you don't always have data, so that's where a PMM's intuition comes into play. I'll also challenge you that it's not always hard "data" that you......Read More
602 Views
Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions MarketingMarch 20
We recently stood up our CI function at SurveyMonkey a couple years ago. Before then, competitive intel responsibilities were previously scattered and shared across the product marketing team. CI as a dedicated role is still growing, so you may find it challenging to find someone with a CI backgr......Read More
602 Views
Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions MarketingMarch 20
On your path from Sr. PMM to Director of Product Marketing, you may have a couple roles in between: * Lead PMM (sometimes called Principle PMM) which is typically the highest PMM level for individual contributors * Manager & Sr. Manager of Product Marketing, which would be your first peopl......Read More
630 Views
Mike Greenberg
Mike Greenberg
SurveyMonkey Director of Product MarketingMarch 14
As a partial answer, it's helpful to think about some of the things that Sales and CS roles might typically contribute to the customer journey or your understanding of customers, and how you can obtain that value in a proactive or self-serve way that's scaled and repeatable. As a self-serve PMM w......Read More
712 Views
Mike Greenberg
Mike Greenberg
SurveyMonkey Director of Product MarketingMarch 14
This sounds like the classic "leaky bucket" problem: your bucket is leaking (users), and you're not sure why, so it's hard to figure out what to do about it. Solving this requires a combination of quantitative and qualitative insights. As a starting point, make sure you understand exactly wher......Read More
675 Views
Mike Greenberg
Mike Greenberg
SurveyMonkey Director of Product MarketingMarch 14
Great question. There's still a lot of internal enablement involved in self-serve GTM, as we need our website creatives, email marketers, social media managers, and so on to be well versed in our product and value messaging so that they're empowered to drive awareness and sell through digital cha......Read More
668 Views
Mike Greenberg
Mike Greenberg
SurveyMonkey Director of Product MarketingMarch 14
The right team structure is going to be highly dependent on your business, so there's no one right answer. I've been on teams that have been organized by product, vertical, customer segment, and GTM motion (self-serve vs. sales assisted) with equal success and equal lack of success. Company-level......Read More
670 Views