Communities
Sign Up / Sign In
TRUSTED CMO
About
Marketing strategy for global teams.
Insights from the TRUSTED CMO undefined Team
Video: The Essential Go-To-Market: Tips and Strategies with Alison Murdock
Welcome to The Essential Go-To-Market: tips and strategies, where we host short video interviews with leading Executives in Marketing and Product Marketing about the go-to-market process. In this episode, Product Marketing Executive and Advisor, Yasmeen interviews Alison Murdock, the Founder & Ch......more
Alison Murdock
TRUSTED CMO Founder & Chief Marketer • January 29
With messaging, simpler is better. Messaging should be crisp and devoid of jargon. There are three resources I use, and the resource would depend on the project, e.g. company messaging vs. product messaging: * Mother story: write a 3-4 narrative about your company. What is the change that i......Read More
2391 Views