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Zendesk
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Zendesk is an American company headquartered in San Francisco, California.
Insights from the Zendesk undefined Team
Zendesk Senior Director of Product Management, Farheen Noorie on Product Management Interviews
September 24 @ 10:00AM PST
Zendesk Senior Director, Product Marketing, Candace Marshall on Product Marketing Career Path
May 8 @ 10:00AM PST
Zendesk Group Product Marketing Manager, Lauren Hakim on Go-To-Market Strategy
June 19 @ 10:00AM PST
Zendesk Director of Product Marketing, Polomi Batra on Sales Enablement
May 30 @ 9:00AM PST
Mozhdeh Rastegar-Panah
Zendesk Senior Director Product Marketing • December 12
We have done a variety of things over time which I'll list out here: 1- Leveraged tools like Gong to get reporting on critical topics, key ways of selling, and also understand gaps in messaging 2- Align a GTM PMM team whose role is to stay connected to your field team. They are expected to have......Read More
1350 Views
Mozhdeh Rastegar-Panah
Zendesk Senior Director Product Marketing • December 12
Prioritizing enablement is such a difficult question but ultimately I would ensure that you have alignment with: where you see the business is focused, timing of upcoming launches, and complexity of content. I've shared a tiering structure as well in a prior comment based on a variety of delivery......Read More
1326 Views
Mozhdeh Rastegar-Panah
Zendesk Senior Director Product Marketing • December 12
We did this at Zendesk with a two prong approach: survey for quantitive feedback and focus groups for qualitative feedback. 1- Survey: We sent out a VP-backed survey to all reps that helped us understand the value of the assets we currently provide (stack ranked), what content they would like to......Read More
1333 Views
Mozhdeh Rastegar-Panah
Zendesk Senior Director Product Marketing • December 12
I will assume this question is meant for a growing startup who has just started hiring a more formal enablement team. Sales enablement at its core is meant to ensure the business is providing the right training at the right time, that is aligned to the company's objectives and future direction. ......Read More
1372 Views
Mozhdeh Rastegar-Panah
Zendesk Senior Director Product Marketing • December 12
Great question! This is where a tiering structure comes in handy. Despite what some folks might say, not all enablement needs are created equal and neither should their delivery formats and timing. Here is one way to think about it: Tier 1 - Live Training: time sensitive, more-complex content, h......Read More
1333 Views
Mozhdeh Rastegar-Panah
Zendesk Senior Director Product Marketing • December 12
There are many ways to measure whether Sales is properly enabled but the goal setting is just as important as the measuring. A few key things to remember, goals should be: realistic, agreed upon before enablement content is developed, and measured in a way that supports qualitative and quantitati......Read More
1387 Views
Candace Marshall
Zendesk Senior Director, Product Marketing • November 22
I love this question because you're right - your job is not done the day after launch :) It's critical to maintain momentum to continue driving pipeline, bookings, AND adoption (usage of your product/feature) post-launch. Here are a few ideas to maintain that momentum: * Post-Launch marketing: ......Read More
1512 Views
Candace Marshall
Zendesk Senior Director, Product Marketing • November 22
It's critical for PMM to be in lock-step with Product. In fact, the two teams should be joined at the hip. There are many ways to integrate with the PM team but here are some tips: 1) establish PM to PMM mapping to ensure you have coverage across your product portfolio 2) have weekly 1-1s with yo......Read More
1528 Views
Candace Marshall
Zendesk Senior Director, Product Marketing • November 22
After launch, you want to immediately start gauging the success of your product launch. An easy way to track success is by funnel stage: 1. Awareness & engagement (metrics like people reached) 2. Pipeline & bookings (how many people are interested in your new product and actually buy it ......Read More
1536 Views
Candace Marshall
Zendesk Senior Director, Product Marketing • November 22
First, start with gaining a deep understanding of your target audience - what they love, what they struggle with, and how your product solves their problems uniquely. This will help you create clear and compelling positioning, messaging, and launch narrative. Secondly, establish clear comms and c......Read More
1509 Views