hiring a content marketer

Free ebook: The CMO's Guide to Hiring for Content

By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team. No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about: - The hiring trends top brand newsrooms are embracing - How to align your hiring plan with a strong content strategy - Best practices for scaling your team over time - What to look for in each role, from strategists to editors to multimedia talent - How to secure and allocate your content budget

Table Of Contents

Pg 4 - Introduction Pg 6 - I. Hiring Trends: What Are We Seeing Across Industries? Pg 15 - II. Sta ng for a Content Strategy Pg 19 - III. Hiring Criteria: What Are You Looking for in Each Role? Pg 22 - IV. Budget: How to Get It and How to Spend It Pg 29 - Conclusion

First 3 Pages

by Erin Nelson The CMO’s Guide to Hiring for Content by Erin Nelson Table of Contents Introduction 4 I. Hiring Trends: What Are We Seeing Across Industries? 6 II. Staffing for a Content Strategy 15 III. Hiring Criteria: What Are You Looking for in Each Role? 19 IV. Budget: How to Get It and How to Spend It 22 Conclusion 29 “ You need editors, not brand managers, who will push the envelope to make the thing go forward.” —SETH GODIN