startup content marketing

Free ebook: The Fast-Growth Startup's Guide to Content

For decades, the premier publishing destinations were editorial juggernauts like The New York Times, The New Yorker, and Wired. Journalists pined to write for them, and readers couldn’t wait to get their hands on the latest issue. But over the last few years, great content has started to come from an unexpected place: startups. If you think about it, this relationship between great content and younger companies makes a lot of sense. Startups face an elephantine challenge: They need to distinguish themselves in a crowded space while dealing with smaller budgets than industry incumbents. For relative newcomers like Airbnb and Slack, content marketing is less expensive and more efficient than splashy media campaigns. These startups that invest in publishing can squeeze out the most from their marketing spend. Plus, smaller companies are usually willing and able to take creative risks—unlike large corporations, which face a tangled web of red tape, shareholder expectations, and compliance requirements. In this e-book, you’ll learn about: - Balancing quality and quantity when launching an editorial operation - How to drive leads by getting creative with distribution techniques - What metrics are most important when producing content - Emerging publishing trends that should be part of your marketing strategy

Table Of Contents

Pg 4 - Introduction Pg 5 - I. Content Creation: Van Winkle’s Pg 8 - II. Best Practices: Distribution Pg 11 - III. Best Practices: Measurement and Optimization Pg 17 - IV. Emerging Trends 14 Snapchat 14 Podcasts 16 Influencer marketing Pg 19 - Conclusion

First 3 Pages

The Fast-Growth Startup’s Guide to Content Illustration by Hannah Waldron Copyright © 2016 Contently. All rights reserved. by Aja Frost Table of Contents Introduction 4 I. Content Creation: Van Winkle’s 5 II. Best Practices: Distribution 8 III. Best Practices: Measurement and Optimization 11 IV. Emerging Trends 14 Snapchat 14 Podcasts 16 Influencer marketing 17 Conclusion 19 “In the beginning, we were publishing ten to twelve stories a day. However, we realized that wasn’t the best way to build the brand. We went down to three stories per day so we could really focus on driving quality.” — MICHAEL MCCUTCHEON, EDITOR-IN-CHIEF, VAN WINKLE’S