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Free ebook: The Ultimate Content Strategist Playbook No. 2: Strategy and Roadmap

So why do brands consistently fail to document their content strategies when overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need to do so? One theory: Brands are now in uncharted territory when it comes to content marketing, and outlining a documented content strategy is hard. There isn’t an established template for how to proceed. Until now.

Table Of Contents

Pg 3 - I. Introduction Pg 7 - II. Adopting a Winning Perspective Pg 13 - III. Identifying Your Audience Pg 24 - IV. Auditing Your Existing Storytelling Assets Pg 28 - V. Conducting a Gap Analysis Pg 31 - VI. Conclusion

First 3 Pages

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY The Ultimate Content Strategist Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY Table of Contents I. Introduction 3 II. Adopting a Winning Perspective 7 III. Identifying Your Audience 13 IV. Auditing Your Existing Storytelling Assets 24 V. Conducting a Gap Analysis 28 ...Read More