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Free ebook: The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing

The premise is simple. If you want to continuously improve the quality of your content and grow your audience, you need a secret weapon that tells you what content to create, how to effectively distribute it, how to measure the success of each piece, and then how to use those conclusions to fuel your next round of publishing. We’re here to give you that secret weapon. In this playbook, we’ll cover exactly what metrics you need to use, then ...Read More

Table Of Contents

Pg 3 - I. Introduction Pg 7 - II. What to Measure Pg 21 - III. Optimizing the Creation Process Pg 28 - IV. Optimizing the Engagement Process Pg 34 - Conclusion Pg 36 - Appendix

First 3 Pages

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY Table of Contents I. Introduction 3 II. What to Measure 7 III. Optimizing the Creation Process 21 IV. Optimizing the Engagement Process 28 V. Conclusion 34 VI....Read More