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Free ebook: 2016 CSO Insights Sales Enablement Optimization Study

Sales enablement is top-of-mind for B2B executives today. This is according to the 2016 CSO Insights Sales Enablement Optimization Study. This report, based on a survey of 375 enterprise firms, reveals that enterprise executives are prioritizing sales enablement and recognizing the benefits... 61% of respondents say their sales enablement function reports through executive management ... BUT there has been a noticeable lack of proces...Read More

Table Of Contents

Pg 1 - INTRODUCTION Pg 5 - CHAPTER 1: SALES PRODUCTIVITY GOALS ANALYSIS Pg 7 - CHAPTER 2: SCOPE OF SALES ENABLEMENT SERVICES Pg 9 - CHAPTER 3: CROSS-FUNCTIONAL COLLABORATION Pg 11- CHAPTER 4: THE RELEVANCE OF CUSTOMER’S JOURNEY ALIGNMENT Pg 13 - CHAPTER 5: SOCIAL ENGAGEMENT’S INCREASING RELEVANCE Pg 16 - CHAPTER 6: DECREASING NEW SALESPERSON RAMP-UP TIME Pg 19 - CHAPTER 7: EFFECTIVENESS AND IMPACT OF CONTENT SERVICES Pg 22 - CHAPTER 8: EFFECTIVENESS AND IMPACT OF TRAINING SERVICES Pg 24 - CHAPTER 9: FRONTLINE SALES MANAGER ENABLEMENT Pg 27 - CHAPTER 10: SALES COACHING Pg 30 - CHAPTER 11: ENABLEMENT TECHNOLOGY REVIEW Pg 32 - GOING FORWARD Pg 40 - ABOUT CSO INSIGHTS

First 3 Pages

2016 CSO Insights Sales Enablement Optimization Study CSO Insights 2016 Sales Enablement Optimization Study Terms and Conditions Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be produced or distributed in any form or by any means, or stored in a database or retrieval systems, without the prio...Read More