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Free ebook: The Comprehensive Guide To Content Marketing Analytics & Metrics: Creating a Multi-Channel Dashboard and Charting a Course to a Strong ROI

Too often, brands embark upon their content marketing journey without understanding how to use content to efficiently get from point A to point B. Instead of using data and technology to map a strategically sound course to their destination, they rely on gut instincts, anecdotes, and "soft" metrics like page views and shares. This eBook offers a comprehensive guide to the metrics that will help ensure your content marketing initiatives are ...Read More

Table Of Contents

Pg 3 - Foreword Pg 4 - Introduction Pg 6 - The Metrics: Your Navigational Instruments Pg 8 - Lay of The Land: Mapping Metrics to Content Pg 10 - Measuring & Analyzing: Taking Your Navigational Readings Pg 10 - Performance Metrics Pg 10 - Consumption Metrics Pg 14 - Retention Metrics Pg 18 - Sharing Metrics Pg 19 - Engagement Metrics Pg 21 - Lead Metrics Pg 24 - Sales Metrics Pg 28 - Operational Metrics Pg 28 - Production Metrics Pg 29 - Cost Metrics Pg 30 - ROI Metrics Pg 32 - Building Your Metrics Dashboard Pg 34 - Next Steps to Effective Content Marketing Measurement

First 3 Pages

CONTENT MARKETING ANALYTICS & METRICS THE COMPREHENSIVE GUIDE TO Creating a Multi-Channel Dashboard and Charting a Course to a Strong ROI 2 Table of Contents Foreword ...................................................................................................... 3 Introduction .................................................................................................. 4 The Metrics: Your Navigational Instruments ..................Read More