Being in charge of content marketing can feel like you're trying to simultaneously conduct an orchestra, host a wedding and put on a broadway show. A documented content strategy is vital to keeping it all together.
This 70+ page guide, which includes a foreword from LinkedIn's Jason Miller, will walk you through what the Content Marketing Pyramid is, why it works, and how you can implement it within your organization. The Content Marketing Pyramid will:
1. Improve your focus with an organized strategy that establishes clear goals and priorities
2. Increase your production capacity by making more efficient use of valuable resources
3. Create a predictable stream of successful content to engage your buyers and drive pipeline activity for marketing and sales
First 3 Pages
A Framework to develop
& execute your content
Content marketing is hard.
But, it doesn’t have to be.
Being in charge of content marketing can feel like you’re trying to simultaneously
conduct an orchestra, host a wedding, and put on a Broadway show. and while you’re
juggling editorial calendars, tight budgets, inadequate resources, and ambiguous
metrics, you also have to keep the c-suite and sales happy and consistently meet the
insatiable content demands of your customer audience.
No wonder your head is spinning.
The Content Marketing Pyramid™
The content marketing pyramid enables execution of a content campaign, assuring optimal content consumption, reuse and reach.