As marketers in a content-driven landscape, we are responsible for producing great content every day. But, most of us don't have the time, staff, or budget to publish at this rate. That's where content curation comes in.
This 80+ page guide will teach you how to get started with content curation, by answering the following questions:
1. WHY content curation is a good idea, including a look at the new Buyer 2.0.
2. WHAT content curation is, and how it fits into the content marketing mix.
3. HOW you can put content curation to work, including a step-by-step look at how to curate effectively.
4. WHY you're curating content â a full-circle look at performance, measurement, and optimization.
First 3 Pages
The Ultimate Guide to
HOW TO USE THIS GUIDE
This ebook is intended as a hands-on guide to adding curation to your content marketing mix, including optimizing its impact. From program strategy to launch, this eBook walks you through each important consideration and decision. In addition to identifying and clarifying strategic curation concepts, it also provides a set of tactical frameworks to help you pick your topic; find, organize, share, and promote your content; and analyze your curation programs’ performance.
This guide is organized into four main sections:
1. WHY content curation is a good idea, including a look at the new Buyer 2.0, the dawn of
content marketing, and why you and your audience will value curation.
2. WHAT content curation is, and how it fits in the context of the overall content marketing
3. HOW you can put content curation to work for your brand including a detailed, step-by-
step look at what, when, where, and how to curate effectively.
4. WHY you’re curating content in the first place - a full-circle look at performance,
measurement, and optimization.Jump in wherever it makes the most sense for you and let's see how we can maximize the ease and effectiveness of your curation initiatives.
TABLE OF CONTENTS
Pg 4 - Foreword
Pg 5 - Introduction
Pg 15 - Content Curation: The Basics
Pg 23 - Step-by-Step Guide to Content Curation 27 Find
Pg 42 - Curate
Pg 47 - Share
Pg 62 - Analyze: Measure & Optimize 68 Curation Objectives Resolved
Pg 74 - Final Word
Pg 76 - Additional Resources