content personalization
59 People Shared This

Free ebook: Content Personalization: Content Marketing's Evolution

Content personalization is an indispensable part of the customer journey, from first touch all the way to close. This is according to more than 180 B2B enterprise stakeholders surveyed as part of a new report from Seismic and Demand Metric. The report finds that 64% of marketers believe that sales team support and enablement is their top objective this year, only second to lead generation. More so, 80% of respondents indicate that their obj...Read More

Table Of Contents

Pg 3 - Introduction Pg 4 - Executive Summary Pg 6 - Content Marketing Importance & Objectives Pg 9 - Content Personalization Overview Pg 13 - Current State of Personalization Pg 15 - Personalization Methods Pg 20 - Metrics, Future Usage & Effectiveness Pg 23 - Analyst Bottom Line Pg 24 - Acknowledgements Pg 25 - Appendix – Survey Background

First 3 Pages

Content Personalization: Content Marketing's Evolution Content Marketing's Evolution: The Age of Hyper-Personalization and Automation Ta b l e o f C o n t e n t 3 Introduction 4 Executive Summary 6 Content Marketing Importance & Objectives 9 Content Personalization Overview 13 Current State of Personalization 15 Personalization Methods 20 Metrics, Future Usage & Effectiveness 23 Analyst Bottom Line 24 Acknowledgements 25 Appendix...Read More