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Free ebook: The Expert ABM Building Target Account List

EXPERT ABM SUCCESS KIT: BUILDING YOUR TARGET ACCOUNT LIST LEARN HOW EASY IT IS TO GET STARTED WITH ACCOUNT-BASED MARKETING. Inside this Success Kit, we’ll walk you through each one of the steps needed to build your target account list. You’ll learn how to: Bring together key stakeholders Identify the companies with the most potential to your business Break your list into segments Measure success

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THE EXPERT ABM SUCCESS KIT: BUILDING YOUR TARGET ACCOUNT LIST INTRODUCTION For too long, there’s been a pervasive problem challenging B2B marketers: the quest for more leads. As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don’t always turn into revenue, which is the most important KPI for any business. It’s easy to lose sight of this fact, especia...Read More