b2b advertising,Digital Advertising

Free ebook: The State of B2B Digital Advertising

In B2B marketing the difference between winning and losing deals comes down to the ability to target and engage prospects as they navigate the buying process. If you’re not comfortable with your agency just beating “industry standards” and are ready to learn, innovate and run ad campaigns that make the rest of your company say “wow,” you’ll want to close Facebook and read this eBook. You’ll Learn: - The limitations of relying on data that is obsolete - How to reach B2B buyers wherever they are - What metrics reflect how B2B buys - Why only focusing on known prospects misses the mark - When an always-on approach trumps one-off campaigns

First 3 Pages

THE STATE OF DIGITAL ADVERTISING B2B "It’s the best possible time to be alive, when almost everything you thought you knew is WRONG. ” Tom Stoppard Before you read this eBook, there is something we should tell you. Depending on how fast you read, you might spend anywhere from 10 minutes to the better part of an hour consuming this content. As we all know, time is precious. And we really don’t want you to waste your time. So before you get started, we want to be very clear: you don’t have to read this eBook. You’re probably doing a fine job with your display ad campaigns right now, and there’s no reason to rock the boat. Sure, you’re running epic campaigns with tiny returns. You’re not 100% certain whether the click-through rates you’re getting are actually good, but the agency says they are “industry standard” and somehow, every quarter, that explanation works for your boss. It nags at you a little, but you’re a marketer, and it’s your job to spin things, even the questionable results of your ad campaigns. If this sounds like you, don’t read this book. Have a latte or take a walk or tweet something. If you don’t mind running B2B display ad campaigns and never being sure if they worked, we don’t want to waste your time. If you’re ready to learn, ready to innovate and ready to run a marketing campaign that makes the rest of the organization say “wow,” you might want to close Facebook and read a little further.