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Did shelter in place change the way how PMM teams work at Google? What are the lessons learned so far? Thanks for sharing!
1 Answer
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • May 11
Here are a few changes that came top-of-mind and probably aren't unique to my company:
- Focus: We have become hyper-focused on our priorities as everyone is working under very different conditions and we want to preserve our collective well-being. We're in the mindset of fewer, better, things.
- Overcommunication: Without the normal walk-by conversations in the physical office, we've found it more and more important to overcommunicate with each other and with our stakeholders. This is where I've found the discipline of standing meetings to be incredibly important for making sure everyone is heading in the same direction. For example, I previously had a weekly staff meeting but now we have 2, shorter, staff meetings a week to make sure we're all chatting regularly.
- More casual interactions: With everyone at home there's been an improvement in understanding where everyone is coming from, in a more personal way than before. For example, my pets are frequently on calls with me! Teams feel more connected (despite the distance) and I think this will help us form closer relationships that will be great for the future.
I'm 100% sure there are more lessons to learn and even more sure that we've probably learned some lessons that we'll only be able to identify in retrospect.
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