lead conversion,sales follow up,marketing and sales alignment,Sales Enablement
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Free ebook: Why Don't My Leads Convert? Best Practices to Improve Marketing / Sales Alignment

There are many reasons why organizations should improve their sales and marketing alignment. Cross-functional alignment can account for up to one-third of a company’s growth, according to research firm SiriusDecisions. The most successful organizations engage key business stakeholders to cooperatively define sales and marketing processes, and align resources and campaign strategies. These types of well-aligned companies are 15% more profit...Read More

Table Of Contents

Pg 1 - Executive summary Pg 2 - The sales/marketing disconnect Pg 3 - Take a high-touch approach to improve alignment Pg 4 - Use automation to increase sales productivity Pg 5 - Conclusion

First 3 Pages

A Digital Marketing Depot Whitepaper Why Don’t My Leads Convert? Best Practices to Improve Marketing / Sales Alignment Within many organizations, marketing and sales are at odds, operating in silos with separate databases and no agreed-upon definition of a qualified versus unqualified sales lead. Fewer than 20% of sales and marketing executives believe their respective teams work “exceptionally” well together, according to a Digital Marke...Read More