Free ebook: Account-Based Marketing: A Playbook for Getting your Account-Based Marketing Right

THE PLAYBOOK FOR ACCOUNT-BASED MARKETING This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. Account-Based Marketing is a Strategy, Not a Solution The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. In DiscoverOrg's Account-Based Marketing eBook you'll find: Strategies for aligning sales & marketing Tips on how to identify the accounts you want to target Crafting relevant messaging - AT SCALE How to engage accounts through multiple channels and what those channels are How to measure results at the account level

Table Of Contents

Introduction................................................................................................. 4-5 01 Aligning Sales & Marketing.............................................................. 6-7 02 Identify the Accounts......................................................................... 8-9 Company Firmography Data............................................................ 9 Buyer Demographic Data...................................................................9 03 Relevant Messaging - AT SCALE................................................10-13 04 Engage Accounts Through Multiple Channels......................14-15 Account-Based Marketing Sample Campaign..........................14 Account Target: Acme Construction........................................... 14 05 Multiple Channels for your ABM Strategy..............................16-27 Digital Advertising .......................................................................16-19 Web Personalization....................................................................20-21 Field Marketing or Events..........................................................22-25 Sales Developement Prospecting...........................................26-27 06 Measuring Results At The Account Level...............................28-31 Measurement Challenges................................................................ 28 Demonstrating Success.....................................................................30 07 Kickstart Your ABM Campaign This Quarter........................32-33

First 3 Pages

DiscoverOrg + ListenLoop Account-Based Marketing: A Playbook for Getting your Account-Based Marketing Right Introduction................................................................................................. 4-5 01 Aligning Sales & Marketing.............................................................. 6-7 02 Identify the Accounts......................................................................... 8-9 Company Firmography Data............................................................ 9 Buyer Demographic Data...................................................................9 03 Relevant Messaging - AT SCALE................................................10-13 04 Engage Accounts Through Multiple Channels......................14-15 Account-Based Marketing Sample Campaign..........................14 Account Target: Acme Construction........................................... 14 05 Multiple Channels for your ABM Strategy..............................16-27 Digital Advertising .......................................................................16-19 Web Personalization....................................................................20-21 Field Marketing or Events..........................................................22-25 Sales Developement Prospecting...........................................26-27 06 Measuring Results At The Account Level...............................28-31 Measurement Challenges................................................................ 28 Demonstrating Success.....................................................................30 07 Kickstart Your ABM Campaign This Quarter........................32-33