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Free ebook: The High Cost of Bad Data

DiscoverOrg Releases Research Report on the High Costs of Bad Data DiscoverOrg has always preached the importance of having clean and up-to-date data at the fingertips of marketing and sales teams, but over the last few months the rhetoric around the importance of good data has really ramped up from Marketing Automation vendors, Appointment Setting and Lead Generation companies, and the sales and marketing teams at major technology organizati...Read More

Table Of Contents

Table of Contents What is Bad Data?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Ignorance is Not Bliss .....................................................6 How Does Good Data Go Bad? .............................................8 When Does Good Data Go Bad?...........................................10 Consider the Source................................................12 The Real Cost of Bad Data ..............................................14-19 Data Health Check ......................................................20 A Better Data Solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Dedicated Staff .........................................................24 Sales Intelligence.......................................................26 So Fresh and So Clean ...................................................28 Getting It Together ......................................................30 About DiscoverOrg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

First 3 Pages

THE HIGH COSTOF BAD DATA SOME THINGS GET BETTER WITH AGE.YOUR DATA IS NOT ONE OF THEM. HENRY SCHUCK Co-Founder & Chief Executive Officer Henry Schuck is a leading entrepreneur in sales intelligence and lead generation. Having founded IT sales leads intelligence company DiscoverOrg in 2007 when he was 23, he has led the company on a rapid growth path. Under Henry’s leadership, DiscoverOrg built the industry’s most accurate, highest-quality ...Read More