Free ebook: The MarkeTing Landscape Where Data and Content Merge

THE MARKETING LANDSCAPE: WHERE DATA AND CONTENT MERGE Accurate Data Makes Your Marketing Efforts Count Understand the importance of good data and good content and how they work together to help your marketing efforts. Targeting the “wrong people” is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content that align. In the eBook we will cover: Introduction and Survey Methodology The Importance of Market Intelligence Data The Importance of an Optimized Content Creation Process The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content Content and Data: The Sales Cycle Equation

Table Of Contents

Table of contents Introduction and Survey Methodology 02 The Importance of Market Intelligence Data 03 The Importance of an Optimized Content Creation Process 06 The Power and Importance of Account-Based Marketing with 10 Account-Based Data and Account-Based Content Content and Data: the Sales Cycle Equation 14

First 3 Pages

The Marketing Landscape Where Data and Content Merge Introduction and Survey Methodology 02 The Importance of Market Intelligence Data 03 The Importance of an Optimized Content Creation Process 06 The Power and Importance of Account-Based Marketing with 10 Account-Based Data and Account-Based Content Content and Data: the Sales Cycle Equation 14 Introduction and Survey Methodology Information is the power that enables marketers to succeed. it’s the lifeblood of rOi, conversion rates, and MQLs – the things that marketing is all about, after all. From prospects to trends, there’s nothing marketers don’t know. how closely they study their own habits and behaviors, though, often lags behind. discoverOrg and campaign stars commissioned canam research to conduct an email survey of marketing professionals to better gauge and understand the behaviors and opinions of marketing organizations today. The mission of this survey and this accompanying report was to collect and disseminate the strategies of top marketers, as well as improve the value of marketing in firms and companies across the industry by subjecting it to the same manner of audit and evaluation that are commonplace best-practice in other departments.The survey solicited the opinions of executive, senior, and mid-level level marketers alike. it sought responses on a vast array of marketing topics like budget allocation, content creation, campaign performance, software automation, and database/contact list integrity.respondents were presented with the 7 most frequently reported challenges in marketing and asked to list them in order of their difficulty within their organization. They were also asked to breakdown their marketing budget in order of expenditure; to rate the consistency of their campaign performance; to explain their testing and optimization methodology; and to prioritize their content strategy. The results are objective, unbiased, and represent the most current realities in the industry. By understanding these realities, marketers can better benchmark, quantify, and forecast their growth and development moving forward. DiscoverOrg and Campaign Stars commissioned Canam Research, to conduct an email survey of marketing professionals to better gauge and understand the behaviors and opinions of marketing organizations today.