prospecting email

Free ebook: The Super Hero Life Of Your Prospecting Email

Successful Prospecting Emails Have a Secret You Need To Know About. Overcoming an un-easy reputation from association with its disreputable spammy cousin, a good prospecting email has the character of a super hero. By using laser focus and superior intelligence, prospecting emails enable your organization to broaden its reach and reach those most in need of your services. A DiscoverOrg survey revealed that 75% of IT Execs have taken an appointment from a cold call or email. Give your prospecting emails super powers and start realizing those results with The Super Hero Life of Your Prospecting Email. You will learn: - How to avoid the prospecting email’s greatest foes - The secret of the super hero’s great sense of direction - The anatomy of a super hero prospecting email - The importance of selecting a superior sidekick

Table Of Contents

Pg 2 - Intro - The Lairs of Prospecting Emails’ Greatest Foes - Smog of SPAM (i.e. the Land of SPAM Filters) - The Deluge of Deletion: The Fickle Finger of Fate - The Island of Ignore Pg 16 - The Anatomy of a Super Hero Prospecting Email Pg 20 - How DiscoverOrg Can Help You Save the Day - X-Ray Vision - Infrared Homing - Super Speed Pg 23 - Super Hero Spotlight: RealLinx

First 3 Pages

THE Super Hero life OF YOUR Prospecting email INTRO... There are a lot of misconceptions about email prospecting. It is time to stop being afraid to use email to reach new customers. Effective email prospecting involves contacting well-qualified prospects with repeat touches that establish you as a trusted source. Email prospecting is about creating a connection. What is email prospecting? Specifically, it is using email toconnect with targeted prospects. This is different from email marketing where you provide company or product news and updates, give information about marketing-sponsored events or advertise deals. Those marketing uses of email provide background and brand awareness. Email prospecting is the opening of a relationship with a potential new customer. Well-designed and planned prospecting emails can be sent out 1-to-many in such a way as to appear to be 1-to-1. When should you use prospecting email? When your company is entering a new market, or if you have a strong offering, but limited resources. It can be one of the most effective methods for reaching out to your target audience to prime the pump for a big sales push. A well-crafted prospecting email puts your organization “top-of-mind,” associating you with a solution to the issue that the contact is tasked with solving. Why should you use prospecting emails? Executed properly, email prospecting enables you to extend your bandwidth and puts you in front of the prospects who need you most. Email prospecting is one of the most cost-effective ways to connect with new opportunities, communicate solution value and pave the way to closed deals. But executing properly is the key. Keep reading to learn how you can elevate your prospecting email efforts to super hero status. SUPER HERO LIFE PROSPECTING EMAIL THE OF YOUR Table of Contents Intro ..............................................................2 The Lairs of Prospecting Emails’ Greatest Foes ..........................5 Smog of SPAM (i.e. the Land of SPAM Filters). . . . . . . . . .6 The Deluge of Deletion: The Fickle Finger of Fate .... 10 The Island of Ignore .............................14 The Anatomy of a Super Hero Prospecting Email .......................16 How DiscoverOrg Can Help You Save the Day .........................20 X-Ray Vision ....................................21 Infrared Homing ................................22 Super Speed ...................................22 Super Hero Spotlight: RealLinx ......................................23