In the age of sales acceleration and sales automation, it can be tempting to cut corners and scale at all costs. The more emails sent, the better, right? Not really. After all, what good is speed without quality, or efficiency without effectiveness?
In this presentation, as asked some of the top sales development leaders to dissect some real cold emails so we can be more effective at sending good cold emails.
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Table Of Contents
Pg 2 - Introduction
Pg 3 - The Purpose
Pg 4 - The Judges
Pg 5 - Cold Email Critiques
Pg 18 - Cold Follow-up Critiques
Pg 21 - Summary of The Top 10 Tip for Writing Outreach Emails
First 3 Pages
How to Not Send
REALLY CRAPPY COLD EMAILS
In the age of sales acceleration and sales automation, it can be easy to want to cut corners
and scale at all costs. But what good is speed without quality, or efficiency without effectiveness. If you can send 100 emails to make one connection in the same time it takes me to send one email and make one connection, who really wins? Companies should 100% invest in sales technology, but they must also invest in hiring, onboarding, and training their teams to connect with human beings in a way that will get results. There’s always going to be a fine balance between quality and quantity.
The modern sales mantra:
It’s all about the right person, at the right time, with the right message.
The purpose of this eBook is rooted in giving you a better understanding of how to connect with prospects on a human level over email. We’ve taken real cold emails from real reps
to and asked some of the best practitioners to critique them, all in the name of help you become more effective. The book wraps up with actionable and functional best practices. Like all good advice, the tips are given in the context of actual emails sent to real executives.