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Free ebook: The Big5 Metrics for Account-Based Marketing

Here’s how you should measure account-based marketing: The Big 5 ABM Metrics The rise of account-based marketing is demanding new ways of thinking about marketing metrics. While leads and opportunities are important and even necessary, they are not sufficient to measure account-based marketing (ABM). This is because account-based marketing calls for account-based metrics. (There’s a reason why we call it “business to business”, not “business...Read More

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The Big 5 Metrics for Account-Based Marketing Jon Miller, CEO and founder of Engagio Introduction The rise of account-based marketing is demanding new ways of thinking about marketing metrics. While leads and opportunities are important and even necessary, they are not sufficient to measure account-based marketing (ABM). Marketers need to embrace these Big 5 Metrics for Account-Based Marketing: Coverage: do you have suffici...Read More