conference branding,differentiate your conference,conference launch,Event Marketing

Free ebook: The Conference Organizer's Guide to Branding

If events are part of your marketing strategy, how will you remain competitive? How — besides investing even more dollars — can you make your conference “must-attend”? Branding remains one of the best ways to differentiate your events from others, and it’s a strategy many organizers nod toward, but haven’t fully exploited. Using examples from brand-savvy organizers and best practices from top brands, The Conference Organizer’s Guide to Branding will walk you through: - Crafting your brand promise - Delivering a branded experience - Refining your conference’s brand

Table Of Contents

Pg 1 - I. About Branding Pg 3 - II. Crafting the Brand Promise Pg 7 - III. Communicating the Brand Promise Pg 9 - IV. Delivering the Brand Experience Pg 12 - V. Extending the Brand Experience Pg 13 - VI. Refining the Brand Promise

First 3 Pages

The Conference Organiser's Guide to Branding Table of Contents I. About Branding 1 II. Crafting the Brand Promise 3 III. Communicating the Brand Promise 7 IV. Delivering the Brand Experience 9 V. Extending the Brand Experience 12 VI. Refining the Brand Promise 13 In-person events like conferences have become a popular way to connect with your customers and build stronger relationships with online communities. So popular, in fact, that Forrester Research found that in-person trade shows, conferences, and events represented 14% of marketing budgets in 2015, a 6.1% increase from 2014. This begs the question: If events are part of your marketing strategy, how will you remain competitive? How — besides investing even more dollars — can you make your conference “must attend”? Branding remains one of the best ways to differentiate your events from others, and it’s a strategy many organisers nod toward but haven’t fully exploited. Using examples and advice from exceptional Eventbrite conference organisers, this guide will help you create a highly differentiated brand promise and deliver an experience your attendees will love — as well as provide some best practices along the way.