event sponsorships

Free ebook: The New Rules of Event Sponsorships

Event sponsors give you the resources you need to take your event to the next level. But they’ve become hard to win — and harder to retain. So, how do you increase the value of your event without spending more money or increasing prices? New and affordable technology has changed event sponsorships. “The New Rules of Event Sponsorships” takes a hard look into what’s changed and how you can adapt to the world of data-driven sponsorships. Download the eBook and learn: - How to collect event data for sponsors - Find the right sponsors for your event - Quantify and evaluate sponsorship success

Table Of Contents

Pg 3 - The State of Sponsorships Pg 3 -The New Currency: Your Event Data Pg 7- Identify Sponsors Pg 8 - Get to Know Sponsors Pg 10 - Anatomy of the Sponsorship Proposal Pg 11 - Maintaining Healthy Partnerships Pg 12 - Evaluating Sponsorship Success Pg 13 - In Closing

First 3 Pages

The New Rules of Event Sponsorships Executive Brief 01 The State of Sponsorships Access to new and affordable tools have leveled the playing field for data-driven sponsorships. Event organizers who take advantage will be able to unlock unique sponsorship opportunities. 02 The New Currency: Your Event Data To find and win sponsors, today’s organizer must dive deep into their event data. Here’s what you’ll need to collect and where you’ll find it. 03 Identify Sponsors The process of winning sponsorships is a lengthy one. Start early. If this is your first event — start even earlier. These five ideas will get you going. 04 Get to Know Sponsors Not all sponsors will be interested in a prominent logo placement at your event. With a list of potential sponsors in hand, it’s time to gain insight into why they’ll want to sponsor your event. 05 Anatomy of the Sponsorship Proposal After gathering your event data and researching sponsors, you’ll need to craft a winning sponsorship proposal. Transform your proposal into a commitment with these essential components. 06 Maintaining Healthy Partnerships Winning sponsors is only half the battle. Once they’ve committed, sponsors are eager to know you’ll meet their expectations. With these guidelines, you’ll exceed them. 07Evaluating Sponsorship Success Once your event has ended, the partnership with sponsors continues. A post- event recap sent within the week of your event should capture the zeitgeist of your event and quantify the value your event generated. 08 In Closing The State of Sponsorships Merely promise exposure to a company’s target market in return for an event sponsorship today and you might get rejected. How you win and retain sponsorships has changed. What was once a one-way conversation meant to drive attendee awareness for brands has transformed into a sophisticated set of possibilities for organizers and sponsors. But with change comes opportunity. “Event sponsorships are experiencing their greatest revolution I’ve ever seen in my professional and business career,” says Vince Thompson, the CEO and founder of MELT, a full-service marketing agency that has produced thousands of events for multinational brands like Coca-Cola and ESPN. New, affordable technology and the rise of mobile have leveled the playing field in the events industry, opening up innumerable chances for organizers, sponsors, and attendees to interact with one another. Sponsors now expect more than a prominent logo placement and a few hospitality perks for their contributions. Instead, they’re partnering with smart, creative organizers who can develop fresh and innovative ways to connect with their attendees. “This revolution has manifested itself in several ways,” says Thompson, “Social platforms amplify the reach of your event, live interactive tools bring events to life on a global scale, and data allows you to understand your attendees like never before.” The New Currency: Your Event Data At the heart of this tectonic shift is your event data, or rather, your access to it. For decades, organizers who wanted to accurately measure their event data needed a budget to support it. That’s all changed. Now, thanks in part to free web analytic tools and inexpensive databases, the world of data-driven sponsorships has opened up to all who choose to participate. But if you want to offer data-driven sponsorship packages and write a winning proposal, you’re going to have to dig deep into your event data. Let’s start by looking at the different types of information you’ll want to gather, then follow with where to find it.