When it comes to generating demand, conducting account-based marketing (ABM), and driving customer success, B2B marketers in technology industries have numerous goals across the buyer’s journey. Real-time personalization enables marketers to better guide prospects and customers along this journey.
This free eBook will explain how personalization will help you…
- Generate more leads with relevant 1:1 experiences and targeted content
- Engage target accounts with tailored messaging
- Convert trial users into paying customers
- Reduce churn and increase client retention with in-app messaging
- Drive cross-sell and upsell opportunities
It’s time to make the most of your website and apps.
First 3 Pages
for B2B Tech Marketers
DRIVING SUCCESS WITH PERSONALIZATION
FOR B2B TECH MARKETERS
In a business-to-business environment, the individual decision makers you are targeting are consumers too. Done well, many of the tactics that make consumer marketing successful can provide a competitive advantage in B2B, especially for technology and software-as-a-service (SaaS) companies where lead generation and customer retention are critical.
In this eBook, Evergage identifies some of the top business challenges B2B tech companies are facing and explains how real-time personalization can transform those challenge into business advantages.
DEMAND GENERATION & ACCOUNT-BASED MARKETING
Make the homepage relevant
You spend a lot of time and money driving traffic to your site. The last thing you want to do is lose those visitors before they get the chance to evaluate whether your solution meets their needs. To capture their attention and lower your bounce rate, you need to ensure that your
homepage – or any page a visitor lands on – is immediately relevant to that person. You can do this by leveraging explicit, identifiable data about each visitor to personalize the page based on location, referring site, campaign source, industry or even specific company.
Driving Innovation in the Insurance Industry
1. When visitor lands on homepage, his industry is recognized, and hero image, copy and CTA are personalized
Best Practices for Insurers
2. When he navigates to the solutions tab, he is offered an eBook relevant to that industry.
As a key part of its account-based marketing (ABM) efforts, Mendix, a leader in the emerging application Platform-as-a-Service (aPaaS) market, presents relevant content and calls-to-action (CTAs) to target accounts and prospects on its website. Visitors are instantly recognized and shown personalized content based on their respective industries. For example, someone in the insurance industry sees a different asset or CTA than someone in the manufacturing industry.
After implementation, Mendix saw a 10% lift in content downloads, and saw its homepage bounce rate drop by 6%.
Read the full story: bit.ly/evergage_mendix