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Free ebook: A Demand Generation Marketers Guide To Predictive And Account-Based Marketing

A Demand Geneneration Marketer's Guide To Predictive & Account-Based Marketing Today’s B2B buyer is self-educating and self-selecting. She is part of a team of decision makers—a group of employees at a company who decide whether or not to make a purchase. She is no longer just an individual buyer (a single lead), she is part of a company decision team (an account). B2B marketers have spent the majority of their careers talking about leads—i...Read More

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A DEMAND GENERATION MARKETER’S GUIDE TO PREDICTIVE AND ACCOUNT-BASED MARKETING INTRODUCTION Today’s B2B buyer is self educating and self-selecting. She is part of a team of decision makers—a group of employees at a company who decide whether or not to make a purchase. She is no longer just an individual buyer (a single lead), she is part of a company decision team (an account). B2B marketers have spent the majority of their careers t...Read More