Free ebook: A Step By Step Guide To Launching Your Account-Based Social Strategy

A Step-By-Step Guide to Launching Your Account-Based Social Strategy Have you heard about Account-Based Marketing (ABM)? It's a marketing strategy taking the B2B industry by storm. ABM is all about focusing your full-funnel marketing strategy on the accounts and contacts that deserve your attention—you know, the ones that are a great fit for your product or service! Check out this ebook to get a very detailed step-by-step guide to getting a part of your ABM strategy off the ground. You'll learn how to: Select your accounts for your ABM strategy Use social to gain insight and build relationships with your target accounts Create and execute on a hyper-targeted social ad strategy on Twitter, Facebook, and Linkedin

First 3 Pages

A Step By Step Guide To Launching Your Account-Based Social Strategy INTRODUCTION The rise of marketing technology has enabled marketers to both understand and have more control over the full sales funnel.This level of involvement has catapulted marketing to become the owner of the complete customer journey. With this new vantage point into the sales funnel, the marketing departments of today know that blasting messages on every available channel does not necessarily result in high quality deals. In order to land those high quality sales whale deals, marketers need to be more targeted in all of their efforts—spending time curating the right message for the right prospects and the right companies. The industry is flocking to Account-Based Marketing (ABM) to solve this problem. This strategy requires marketers to first select accounts that they want to go after, and then tailor their marketing message to those accounts. And it’s working! Companies are seeing bigger deals close in shorter sales cycles. Social media is finding its own special place within a cohesive ABM strategy. Not only can you target accounts on social platforms with ads, but you can also gather important intel that you can use for messaging, event planning, and your Sales Development Rep outreach. Social media provides marketing and sales teams with the unique opportunity to build relationships and have one-toone conversations with prospects. If you can target your accounts with unique ads on social, you’re already a leg up on your competitors. In this ebook we will talk about this increasingly important step of ABM– Account-Based Social. There are a few reasons why this tactic is essential to your ABM strategy: - Account-Based Social allows you to gather intel that you can use for your other ABM tactics like personalized messaging, event planning, and Sales Development outreach. - It provides marketing and sales teams with the unique opportunity to build relationships and have one-toone conversations with prospects. - If you can target your accounts with unique ads on social, you’re already a leg up on your competitors. Let’s talk about how to implement this strategy in your organization! Here’s a step-by-step guide to running an Account-Based social strategy that actually works.