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Free ebook: ABM Benchmark Survey Report 2016

ABM Benchmark Survey Report 2016 EverString worked with Demand Gen Report to bring you The 2016 ABM Benchmark Survey report to give you insight on adoption, tactics, and challenges marketers are facing with ABM. Read all about it in this ebook!

First 3 Pages

ABM BENCHMARK SURVEY REPORT2016 NEW ANALYTICS, ORCHESTRATION, ADVERTISING AND REPORTING SUPPORT TARGETED APPROACH EXECUTIVE SUMMARY Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report’s first-ever ABM Benchmark Survey Report found close to half (47%) of marketers surveyed have an ABM strategy in place, and 33% indicated they are planning to implement ABM within the next 18 months. Just 20% said they h...Read More