Free ebook: Building A Data-Driven Sales And Marketing Team

[EBOOK] BUILDING A DATA-DRIVEN SALES AND MARKETING TEAM: HOW TO LEVERAGE PREDICTIVE MARKETING THROUGHOUT YOUR ENTIRE REVENUE TEAM By Rachel Lefkowitz | July 19, 2016 tiles of color Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn As your business and buyers become more complex, leveraging data throughout your entire sales funnel is a critical piece of a best-in-class sales and marketing organization. Because the internet is the key place that many companies and buyers conduct business, there is a large volume of available insights that define your total available market. Additionally, leveraging these data insights within the sales and marketing funnel is becoming the new normal—to be competitive in your marketplace, you must have a data-driven sales and marketing organization. Predictive marketing benefits multiple groups within your organization. The outputs and insights from a predictive marketing platform can be used across both sales and marketing to streamline efforts, help with prioritization, and drive revenue growth. This ebook will go through how each role on your marketing and sales teams can be more effective by using predictive marketing in both their day-to-day and strategic initiatives.

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BUILDING ADATA-DRIVENSALES AND MARKETING TEAM How To Leverage Predictive Marketing Throughout Your Entire Revenue Team As your business and buyers become more complex, leveraging data throughout your entire sales funnel is a critical piece of a best-in-class sales and marketing organization. Because the internet is the key place that many companies and buyers conduct business, there is a large volume of available insights that define your total available market. Additionally, leveraging these data insights within the sales and marketing funnel is becoming the new normal—to be competitive in your marketplace, you must have a data-driven sales and marketing organization. Predictive marketing benefits multiple groups within your organization. The outputs and insights from a predictive marketing platform can be used across both sales and marketing to streamline efforts, help with prioritization, and drive revenue growth. Introduction This ebook will go through how each role on your marketing and sales teams can be more effective by using predictive marketing in both their day-to-day and strategic initiatives. BUILDING A DATA-DRIVEN SALES AND MARKETING TEAM We understand that every marketing organization is unique. With large teams, there are likely multiple specialists focusing on a specific function in marketing. With small teams, you might have one person who wears many hats. As a result, you could have one main user of predictive marketing or multiple, depending on how your team is organized. Demand Generation The primary user of predictive marketing software is the demand generation marketer. This is the person on your team who focuses on creating marketing programs to drive demand. These programs might include email marketing, content syndication, events, lead nurturing, and other paid programs. A demand generation marketer uses predictive marketing in all of it’s functional capacity—predictive segments, demand generation, scoring, and insights—to help drive business and increase ROI for programs.The number one goal of the demand generation marketer is to drive revenue and grow the business, and predictive marketing software can help your demand generation team do just that. Marketing is a primary user of predictive marketing because much of the optimization and acceleration that the software enables is pre-sale, and in many cases, even pre-opportunity.