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Free ebook: How To Create Content for Your Account-Based Marketing Strategy

How to Create Content for Your Account-Based Marketing Strategy Most marketers are intimately familiar with lead generation or “lead gen”: The marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. —Marketo For much of the early part of the 21st century, this “traditional” form of lead gen was the golden ticket to build a sales pipeline, collect email addresses, and effec...Read More

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How To Create Content for YOUR ACCOUNT-BASED MARKETING STRATEGY INTRODUCTION Most marketers are intimately familiar with lead generation or “lead gen”: The marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. —Marketo For much of the early part of the 21st century, this “traditional” form of lead gen was the golden ticket to build a sales pipeline, collect email ...Read More