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Free ebook: From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes

Marketers that have adopted predictive analytics are 2x as likely to lead in market share and exceed revenue targets New Forrester research has revealed that predictive analytics is now a mainstream and indispensable technology for B2B CMOs. Eighty-three percent (83%) of organizations with predictive analytics have seen considerable business impact. Download the full research study to learn how predictive analytics has helped CMOs: Exceed a...Read More

Table Of Contents

Table Of Contents Executive Summary ...........................................................................................1 Predictive Analytics Is Going Mainstream......................................................2 Marketers Using Predictive Analytics Outperform Nonusers......................3 Despite Interest In Predictive, B2B Marketers Still Struggle With Data And Market Visibility Limitations..............................................................................4 Predictive Analytics Solves Top B2B Challenges And Helps To Engage Customers ...........................................................................................................6 Key Recommendations .....................................................................................8 Appendix A: Methodology ................................................................................9 Appendix B: Supplemental Material ................................................................9 Appendix C: Demographics/Data.....................................................................9 Appendix D: Endnotes.....................................................................................10

First 3 Pages

A Forrester Consulting Thought Leadership Paper Commissioned By Radius October ...Read More