what is sales enablement
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Free ebook: Sales Enablement Defined for Technology Sales Enablement Professionals

Tectonic forces are at work transforming business relationships away from their traditional dependency on products and services toward a focus on business outcomes and results. Inefficiencies noted within a sales organization are only early warning signs. Left unchecked, these flaws and frictions will eventually wreak havoc on balance sheets. Vendors that understand the fundamental changes at play will evolve their business models to b...Read More

Table Of Contents

Pg 2 - Confronting Change, Vendors Are Adopting New Strategies Pg 9 - Executive Mandates Result In An Epidemic Of Uncoordinated Initiatives Pg 13 - Random Acts Of Sales Support Undermine The Best-Laid Strategies Pg 15 - Sales Enablement Bridges Go-To-Market Strategy And Tactical Execution Pg 21 - Implementation And Success Require Cross- Functional Collaboration Pg 24 - WHAT IT MEANS - Sales Enablement Emerges As A New Strategic Discipline

First 3 Pages

August 4, 2010 Sales Enablement Defined by Scott Santucci for Technology Sales Enablement Professionals Making Leaders Successful Every Day EXECUTIVE SUMMARY Tectonic forces are at work transforming business relationships away from their traditional dependency on products and services toward a focus on business outcomes and results. Inefficiencies noted within a sales organization are only early warning signs. Left unchecked, these flaws...Read More