Free ebook: Guru Guide To Sales Enablement

100+ pages of actionable sales enablement content you can implement in your organization today! Sales Enablement eBookIn today's selling environment, sales enablement is no longer a "nice-to-have" function. For any high-growth organization, a dedicated sales enablement function can make a tangible impact on revenue growth. Yet, when looking for actionable sales enablement content there is shockingly little to find. From talking with our customers and crystallizing our own team's collective thoughts, we've produced our "Guru Guide to Sales Enablement" to help you answer questions like: What types of content should sales enablement create? How can I measure the success of sales enablement? What features do I need to look for in a best-in-class enablement solution? How do I roll-out a sales enablement solution for maximum team adoption? So whether you're a CEO trying to understand what skills to look for in a sales enablement hire, or a seasoned professional looking for a framework to evaluate which solution is right for you, our eBook will equip you with all the information you need to build a sustainable sales enablement program.

Table Of Contents

Table of Contents 04 Foreward 07 What is Sales Enablement and Why is it Important? 11 The problems enablement solves (with data) 17 How sales enablement impacts other parts of your organization 20 The importance of the knowledge consumer and knowledge creator personas 27 Who Makes the Ideal Sales Enablement Hire? 29 When you need to hire for sales enablement 30 What skills you should look for in an enablement hire 34 Sample Job Description 36 What Types of Content Should Sales Enablement Create? 38 The importance of the buyer’s journey in sales 43 What knowledge and content should be in your sales playbook 50 How your sales playbook changes as your company grows 51 Why Current Solutions Don’t Work for Sales Enablement 53 Messaging apps & email threads 55 Document storage 56 Physical sales playbooks & binders 57 Enterprise Q&A 61 Wikis 65 Content enablement solutions 67 Enterprise search 71 What to Look for in a Modern Sales Enablement Solution 73 The emerging trends in SaaS that are changing how products are built 81 Features and workflows to look for in a modern enablement solution 97 How to Deploy Your Sales Enablement Solution for Maximum Adoption 100 How should I roll-out my sales enablement solution? 109 How do I measure success? (Analytics) 113 Conclusion

First 3 Pages

Guru Guide To Sales Enablement Table of Contents 04 Foreward 07 What is Sales Enablement and Why is it Important? 11 The problems enablement solves (with data) 17 How sales enablement impacts other parts of your organization 20 The importance of the knowledge consumer and knowledge creator personas 27 Who Makes the Ideal Sales Enablement Hire? 29 When you need to hire for sales enablement 30 What skills you should look for in an enablement hire 34 Sample Job Description 36 What Types of Content Should Sales Enablement Create? 38 The importance of the buyer’s journey in sales 43 What knowledge and content should be in your sales playbook 50 How your sales playbook changes as your company grows 51 Why Current Solutions Don’t Work for Sales Enablement 53 Messaging apps & email threads 55 Document storage 56 Physical sales playbooks & binders 57 Enterprise Q&A 61 Wikis 65 Content enablement solutions 67 Enterprise search 71 What to Look for in a Modern Sales Enablement Solution 73 The emerging trends in SaaS that are changing how products are built 81 Features and workflows to look for in a modern enablement solution 97 How to Deploy Your Sales Enablement Solution for Maximum Adoption 100 How should I roll-out my sales enablement solution? 109 How do I measure success? (Analytics) 113 Conclusion Guru on Sales Enablement Our thoughts on what sales enablement is, who does it, and how to choose a solution that sticks with your team and scales with your business. Whether you are on a call, in your inbox, or in your CRM, Guru is a layer of knowledge that lives where you work. Have confidence that verified information from experts on your team is right at your fingertips. Find out more. For more content around SaaS sales strategy, sales enablement, product management, and how to build a SaaS startup, we regularly share our thoughts on our blog. Huge thanks to Debra Burke for all the beautiful illustrations and putting the book together, TOPO Group for providing analysis and frameworks for us to use in the book and Misha McPherson for proofreading.