What's your best demand generation 30-60-90 day plan to make a big impact at a new company?

I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope of the role. That being said, let’s dive in:

• 30 days: The first 30 days are about getting to know your customers, colleagues, and processes. “Drink from the firehose” as they say and so do with curiosity. This time is all about deeply understanding the mission, business, and customers. You don’t know what you don’t know. Ask questions and be a sponge.
• 60 days: Start crafting and solidifying your plan, timelines, and the associated desired outcomes and targets. As a growth marketer in demand gen, I take the lens of experimentation. Start defining opportunities for experimentation and documenting what this plan would look like. Start digging into metrics critically. You’ll want to get a lay of the land with dashboards and reporting within your first 30 days, but they most likely won’t start to make sense until you have your footing. Be sure to start formulating your hypothesis, have several conversations cross-functionally, and identify any gaps in tracking and reporting.
• 90 days: Start formulating the impact you are going to drive either as an individual contributor or as a leader. I recommend having a bottoms up perspective and how your plan will ladder up to company goals. Start executing experiments and defining what scale looks like. Be sure to communicate with stakeholders and be transparent throughout the process.

While the fundamentals stay sound, I can speak from experience that my 30-60-90 day plan has looked different at every org I have been with. This shouldn’t be formulated from a cookie cutter approach. The plan must be tailored based on all of the variables of the org and the role. Lastly, I recommend that you start thinking about this early in the process. Approach it with an open mind with a bias towards action.