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Demand Generation 30 / 60 / 90 Day Plan

What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?

3 Answers

Erika Barbosa

Counterpart Marketing Lead • December 21

When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as: * Tracking and reporting infrastructure. You may need to do some infrastructure work such as setting up additional tracking and reporting. This is ......Read More

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What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?

1 Answer

Erika Barbosa

Counterpart Marketing Lead • December 21

My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and......Read More

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