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Product Management

When joining a new team as a product manager, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

1 Answer

Milena Krasteva

Walmart Sr Director II, Product Management - Marketing Technology • June 9

This reminds me of an interview question I got a very long time ago: "Is it better to have a bad team or a bad manager". In both cases, you'd rather not find yourself in either extreme. In both cases, there is no right or wrong answer and a lot depends on additional circumstances and assumptions.......Read More

951 Views

What is your favorite product management interview question and the best answer you've heard?

7 Answers

Anton Kravchenko

Carta Director of Product Management • February 3

My favorite interview question was asked by a hiring manager ~8 years ago when I interviewed for an Associate PM position at MuleSoft. I was asked the following: "Imagine humans decided to take the moon and put it through a giant chopper/grinder. The mass that comes out of the chopper is being d......Read More

452 Views

Should product management decisions be data-driven or more so data-informed? Should Product Managers lead with intuition and use data to back up their assumptions?

4 Answers

Mamuna Oyofo, MBA

Shopify VP of Product • February 9

There is definitely a fine line here. Every decision cannot be data driven and will likely be informed to some extent BUT part of the excitment of product management is leaning on that intuition. In some cases, you will have data to back up your assumptions and in others you will not. Every situa......Read More

515 Views

What kind of metrics do you use to track your product vision? Is it necessary?

3 Answers

Sriram Iyer

Adobe GM / Head of Strategy, Product & Partnerships • May 3

Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure success? Here are a few examples of key questions teams try to answer as they think of crafting metrics for their vision canvas - ......Read More

547 Views

What exercises help you to define a product vision statement?

2 Answers

Sriram Iyer

Adobe GM / Head of Strategy, Product & Partnerships • May 3

I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like t......Read More

585 Views

How does the importance of a product vision change from 0-1 products to a growing product to a very mature product?

1 Answer

Jacqueline Porter

GitLab Director of Product Management • May 17

Both product lifecycles require a strong long-term vision in order to effectively motivate the team and attract users. Without a strong vision, the 0 to 1 product would not be able to focus on goals/exit criteria for launch while the mature product would get stuck in a routine problem-solving app......Read More

393 Views

What questions do you ask yourself when building a product vision?

2 Answers

Bhaskar Krishnan

Meta Product Leadership - Ads, Personalization & ML/ AI • June 7

* Every product is built to solve a user/ people problem or help solve a pain-point. This should be the main focus when building a product vision and the most important questions are ‘Who is this product for’ and ‘What problem is it solving’? * These two questions should lead into ‘Why......Read More

561 Views

When creating a product vision how far in advance do you plan?

1 Answer

Jacqueline Porter

GitLab Director of Product Management • May 17

Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year. The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the ......Read More

390 Views

As the market leader, how should we think about defense as it relates to product strategy?

2 Answers

Wade G. Morgan

Airtable Product Strategy & Operations • February 17

Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple amazingly successful winners can emerge. As of today, Apple is worth $2.8T and Microsoft is worth $2.25T. While I'm sure both co......Read More

944 Views

How often do you revisit your product strategy? What is your framework for reevaluating it?

2 Answers

Sandeep Rajan

Patreon Product Lead, Member Experience • February 22

I generally believe product strategies should be evaluated more frequently the earlier a product is in its lifecycle. A zero-to-one team I worked closely with found the right pace to be testing a new direction & goals every month or so, whereas a scaled team I led had sufficient visibility to est......Read More

486 Views