Product Management

2 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementNovember 28
The short answer is that I talk to customers a lot. Going one level deeper, I like to source customer feedback through the following channels: 1. User Interviews (Weekly) - I ensure to schedule at least 2-3 interviews per week with internal or external customers. During these meetings,......Read More
551 Views
5 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28
If you are referring to individual products using capabilities from broader platform, I would categorize those products are target customer scenarios that the platform enables. As you come up with the roadmap for your platform, you need to work closely with all those scenario owners / customers a......Read More
1041 Views
3 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
Impact is typically measured by customer and business value that product/project brings in. First step is to understand customer scenarios/workflows and associated pain-points and needs. Combine that with business opportunity of that investment, also having a close eye on the market and compete l......Read More
931 Views
4 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
From metrics perspective, it's no different from standard product metrics. I've seen many different metrics frameworks being used, all of which essentially boil down to these 4 metric categories: 1. Operational metrics: Is the product functioning as expected? Success rates, Latency etc. 2. Usag......Read More
1021 Views
3 Answers
Katherine Man
Katherine Man
HubSpot Product Lead, CRM PlatformMay 3
It’s true that platform teams serve many different types of users. I like to define the platform mission as “building tools for customers, developers, and internal teams to extend the product in a self-service way.” While you do need to understand different personas, at the end of the day, all of......Read More
1781 Views
6 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
A product that is working well for its users will show strong user retention metrics and very positive qualitative feedback from users. If you're retaining the vast majority of your current userbase with some signs of user-driven growth or upsell activity, your core product is probably on solid g......Read More
728 Views
5 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
The more differentiated & sticky your core value proposition is, the less you'll need to worry about market trends, as you'll have more and more of a market all to yourself. Make this your goal. Few companies find themselves in that position. For the rest, market trends give us a better sense of......Read More
800 Views
4 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
The only stakeholder that must have buy-in for your product strategy is the one accountable for the results of your org or area. That may be a C-level exec or VP or GM or a discipline lead. Once they believe in the strategy as the best path to hit their goals for the business, what remains is lar......Read More
712 Views
10 Answers
Marion Nammack
Marion Nammack
Braze Director of Product ManagementFebruary 8
Let’s say that a product team and an executive team are aligned on the goal of improving customer satisfaction with the product (measured by a CSAT survey). The product team will then do research and perform experiments to validate the best way to impact customer satisfaction. Including executive......Read More
5593 Views
3 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerAugust 16
A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for your business. Within those are assumptions, risks, opportunities, etc. that are worth digging into and questioning, and from ......Read More
1034 Views