Growth Product Management

2 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26
During the initial stages of the product (launch/product-market fit), the product manager is responsible for Growth. If you broadly think about the different product stages - as MVP, then Product-market fit and then scale. I would recommend adding a Growth product manager when you are ready to sc......Read More
1284 Views
2 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26
Marketing and growth product managers work closely in a collaborative and well-functioning organization. Marketing focuses more on the Go-to-market activities, campaign management, customer journey, acquisition campaigns, etc.  Their key metrics are revenue and cost of customer acquisition. The ......Read More
684 Views
3 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26
Growth product teams are primarily responsible for incremental revenue in consumer applications. They are also accountable for internal metrics that directly correlate to revenue. Examples would be engagement metrics on a page, conversion metrics, user acquisition, retention metrics etc. It's har......Read More
757 Views
2 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26
Let me answer this more broadly. For any organization, it's important to have alignment across the different functions, including Product Management, Operations, Design, Engineering, and Data Science. You wanted to have a small leadership team that works very closely with shared KPI's and goals. ......Read More
718 Views
6 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26
A traditional product manager is responsible for a specific set of features and functionalities in an application. They focus on building the functionality with great UX. A Growth Product manager looks more end-to-end and identifies opportunities to deliver incremental growth. Let's take an eComm......Read More
1174 Views
1 Answer
Ojus Padston
Ojus Padston
Vanta Staff Product ManagerJanuary 5
These 3 principles are presented in rank order, because each one only matters if the ones above it are following 1. Empowerment - Everyone on the team feels ownership, understanding the problem space and context to really make an impact. Without empowerment, the team will inevitably be ......Read More
1133 Views
2 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26
This depends on the stage of the product. If the product has a solid product-market fit, the KPIs would be around User growth, Engagement, Retention & Revenue. Its always a best practice to have shared KPIs across both roles.  With respect to responsibilities - a core product manager will contin......Read More
823 Views
1 Answer
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 26
Product led growth is evolving as a new principle within many organizations. The concept is to build an amazing user experience that does all the growth. You are not considering user experience and design after building the functionality. It is a key requirement to ship the experience rather than......Read More
883 Views